Personal Branding and Instagram Shopping: New Secret Weapons in Online Marketing

What’s new on the online marketing blogs this week? Self branding is especially important in marketing, but how exactly does it work? PR Blogger explains it to you. Also brand new on Instagram: Instagram Shopping! Instagram has long been known as an advertising platform, but the lack of links has often made it difficult for companies to really win customers. Instagram’s new feature explained in detail by Blogger More Fire. Anyone who does search engine optimization knows: Content is the alpha and omega. 121 Watts introduces you to the top 8 content marketing tools on his blog this week. Head over to the main headlines this week: Online Marketing News .

  1. Influencers talk about personal branding
  2. Instagram Shopping – finally available in Germany
  3. 8 tools for better content

Personal Branding, Instagram Shopping and Content Marketing

Personal Branding for Self Employed, Blogger and Start Ups

In times of social media, self branding is becoming more and more important in marketing. Self branding is the marketing of a specific person. No brand or anonymous product, it is about a person, his reputation, his appearance and its effect on his audience. No matter if it concerns self-marketing, projects in the B2B segment or B2C. The marketing of one’s own person is particularly important for many coaches and for self-employed people who rely entirely on their know-how. Special expertise in this area is provided by influencers, young bloggers who specialize in sharing their lives and thoughts with others through social networks such as Instagram or YouTube. The transfer of knowledge increases the reputation of one’s own target group. The more reputation a person has, the higher the chance that they will be booked, for jobs, assignments or even speeches. But right from the start, I’m self-employed, trying to move my own brand forward, and need advice, how do I get started? To be successfull you need to be a good leader, read more about 21 Rules for Being a Better Thought Leader.

Now in Germany: Instagram Shopping!

Influencers beware! Now you can also use Instagram shopping in Germany. Direct linking to products and goods of companies, but also of bloggers and small startups. With this, Facebook is not only expanding its own marketplace, but its subsidiary Instagram is also expanding its own marketplace. As a result, Instagram is becoming more and more of a multi-functional app and comes away from classic photos. Online shopping on Instagram has long been a topic, especially for businesses. The tracking of sales has been extremely difficult in social media monitoring tasks, as there are no links below the postings. Without a link we can not understand if purchasing was done or not. Sure, you can work with discount codes but not everyone will use them. One or the other will hear about our brand through the Instagram post but not buy anything through the code but google for our brand by itself, e.g. because she saw her two days ago on one of her favorite bloggers. Every click, every action is another barrier to buying, so Instagram Shopping will revolutionize the world of bloggers and businesses.

Content Marketing Tools

Content is king! If you do not believe in it, then you believe something wrong. Content marketing is still one of the most effective ways to win customers. Why? Page 1 on Google costs us no money, unlike an ad on page 1. Page 1 on YouTube costs us very little money, unlike advertising. It’s the same on Instagram, we want to be on the timeline. Content marketing is a wide range, from classic SEO, search engine optimization to social media marketing as a communication strategy. If you improve your own content, you can now find 121watt 8 tools for better content in the blog, because not everyone is creative or has the time to constantly think about their own content. The production of content is now possible through free online tools, from small animated gifs to memes. But here are also critical voices about search engine optimization and rankings throughout content marketing: Your Google Rank Doesn’t Matter Anymore.

Online Marketing News: B2B & B2C

Trends, news and developement of online marketing skills: The most important blogs.

Econsultancy

The recent headlines of Econsultancy are “Spotify UX vs. Apple Music UX: How do they compare?” und “How AI is redefining personalisation & the job of the email marketer”. Read more about the recent news:

Hubspot

This are the most recent headlines of Hubspot like “17 Google Marketing Tools You Should Be Using” and “Your Google Rank Doesn’t Matter Anymore”. You like to read more about them? Check the agencies recent blog posts:

Unmarketing

This week Unmarketing shows new “For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews” and “How One Small Change Got Our Video 13,000,000 More Views On Facebook”. The recent headlines:

Get Elastic

This are the most recent headlines of Get Elastic like “The GDPR: Its Impact on Brands and Benefits to Consumers” and “SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future”. Headlines and news of the week:

Heidi Cohen

The most newest agency Heidi Cohen writes about “Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted” also “Don’t Tax Your Brain: 101 Free Blog Post Title Ideas”. More headlines:

Contently

Here are the most recent news for Contently like “5 Journalistic Tips for Conducting Better Interviews” and “Make Sure Data Isn’t Your Downfall”. Read more about the news:

Jenns Trends

New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:

Clickz

Headlines and stories of Clickz like “Informed delivery and the omnichannel future of the United States Post Office” and “Working together: Why sales and marketing need to collaborate”. News of the week:

WP Pro News

New blog posts by WP Pro News we found today are “How EMVs Made Credit Card Processing More Secure” and “Google’s Speech-to-Text API Gets a Big Overhaul That Could Benefit Businesses”. Read more about the recent news:

Marketo

This are the most recent headlines of Marketo like “Modern Marketing” and “Branding”. More headlines:

Business 2 Community

Headlines and stories of Business 2 Community this week are “Blogging Tips: How to Write the Best Headline in the World” and “7 Reasons Why You Can’t Afford to Skip Instagram Stories”. Recent posts and trends:

Marketing Insider Group

News by Marketing Insider Group are”9 Costly Mistakes Businesses Make on LinkedIn” right now and “How to Use LinkedIn in Your B2B Content Marketing Strategy”. More new topics of the blog:

Digital Marketer

Main topics of this week from Digital Marketer was “How Loud Rumor Used “Video Selling” to Go from 0 to 500+ Agency Clients Within 19 Months” and “Redefining Facebook Marketing: It’s All About Relationships”. Discover more headlines of the blog:

Today on the 18.04.2018 20:31:57 around1.481.844 people in New York (USA) are users of Youtube! Around 674.181 poeple in Los Angeles and 1.525.273 in London. How many Youtube useres does your city have?

City User
Shanghai 4.210.140
Beijing 3.734.432
Istanbul 2.434.254
Tokyo 2.345.516
Moscow 2.117.080
Seoul 1.769.951
London 1.525.273
New York 1.481.844
Rio de Janeiro 1.116.012
Singapore 960.684
Los Angeles 674.181
Cape Town 649.139
Yokohama 646.733
Berlin 610.503
Madrid 556.667
Rome 499.385
Dubai 497.362
Toronto 474.106
Taipei 469.490
Chicago 467.862
Paris 386.985
Montreal 286.299
Barcelona 278.495
Philadelphia 272.128
Kyoto 255.934
Munich 251.736
Milan 236.032
Dallas 228.747
Cologne 183.515

Online marketing is so fast-paced that you always have to keep up with the times. Be it the performance of websites for B2B businesses or B2C retail banking. The current trends around search engines. After all, the search queries are no longer focusing solely on the classic search engines, but also increasingly on social networks. They are increasingly being used to search for information in addition to Google, Yahoo & Co. To the new EU data protection regulation, which represents an absolute competitive disadvantage for European online companies. Why and why, that clarifies the headlines of the week!

Performance first: Trends 2018 in B2B web design

Web design is not only a big topic in the private customer business, but also in the business customer area. Google changed its own search engine ad a few days ago. Google is now completely on “mobile first”, what does that mean?

Mobile first in web design is standard today

Since the emergence of web development with its languages ​​HTML, PHP and CSS, the development is always designed to ensure that websites are optimized for the desktop. The desktop offers a relatively large screen with a high number of pixels, so many elements can be clearly displayed. On mobile devices this is quite different, here we have a sleek design, horizontally aligned. The content does not just need to be packaged in a much more minimalist way, it also has to be organized completely differently. You have no way to display a sidebar, the footer comes only after a long scroll. Mobile first is the word of the hour. In particular, when the world’s largest search engine Google switches its own results.

  • Mobile first means minimalist design
  • Focusing the content on a few elements (core elements)

AMP Pages for mobile search engine optimization

Not only does Google redirect itself, it also gives all website operators the ability to play their pages on AMP. These pages allow much faster load times. This faster loading time results in a higher user-friendliness and thus a longer residence time. Who makes good content, that brings Google to the front. More about AMP Project.

Focus on business customers in web design

If you focus completely on B2B, you also have to adapt your graphic design. While the online shop for private customers on loud colors and address sets: yellow, red, blue, high prices, advertising everywhere! … is especially convincing for B2B businesses with much more discreet content. This is often about price calculations and minimal details, less about elaborate graphic design.

“Unfortunately, the major US platforms have a huge competitive advantage over EU data protection”

– Ralf Scharnhorst, Scharnhorst Media

Have you already heard about the new EU data protection for website operators? An incredibly complex model that will put European companies and companies at an absolute competitive disadvantage in the future. In the meantime, more and more critical voices are being voiced by large agencies. Today, Ralf Scharnhorst from Scharnhorst Media also spoke on Onlinemarketing.de about the changes that the new EU data protection law will entail. In addition to various critical issues, it includes, among other things, a very complex documentation requirement, which will consume a great deal of capacity and time, especially in online trading.

What takes time for the company is an absolute competitive advantage for companies abroad. This is how the EU or … no, the EU is putting a great challenge on its businesses and citizens. The new law is also being discussed among online marketing agencies. Of course, the topic is also on the net appeal. If you want to read more details about the current regulations, see the links below.

Search 2018: Where the searches are going – even outside of Google

Not only search engine agencies are always interested in the latest analytics and statistics, but also online marketing agencies. Which search engines are currently using people? The frequency of search engine queries and social media platforms is a big topic this week. After all, companies that want to set themselves up should not rely solely on one of the search engines. Would be z.b. in America has business, Russia or China knows what I’m talking about. In addition to the classic search engines, there are also the social networks. In particular, YouTube and Facebook are often used by people as a search engine, if you are looking for information.

These were the headlines of the week! Here are all relevant links to the topic:

Online Marketing Week: The main voices and comments of the week

Econsultancy

The recent headlines of Econsultancy are “The best digital marketing stats we’ve seen this week” und “Four things Black Friday has taught us about ecommerce” . Read more about the recent news:

Hubspot

This are the most recent headlines of Hubspot like “17 Google Marketing Tools You Should Be Using” and “Your Google Rank Doesn’t Matter Anymore” . You like to read more about them? Check the agencies recent blog posts:

Unmarketing

This week Unmarketing shows new “For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews” and “How One Small Change Got Our Video 13,000,000 More Views On Facebook”. The recent headlines:

Get Elastic

This are the most recent headlines of Get Elastic like “The GDPR: Its Impact on Brands and Benefits to Consumers” and “”SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future””. Headlines and news of the week:

Heidi Cohen

The most newest agency Heidi Cohen writes about “The 10 Content Marketing Plagues: How To Get On Track To Succeed” also “Enhanced Existing Content Marketing: How To Keep Your Content Healthy”. More headlines:

Jenns Trends

New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:

WP Pro News

New blog posts by WP Pro News we found today are “”Stripe’s New Subscription-Billing Service is Making it Even Easier for Online Businesses to Get Paid”” and “Amazon Web Services Now has a Tool for Managing ‘Secrets'”. Read more about the recent news:

Digital Marketer

Main topics of this week from Digital Marketer was “The 5-Step Blog Planner to Jumpstart Your Blog” and “How to Have Long-Term Facebook Marketing Success”. Discover more headlines of the blog:

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