Personal Branding and Instagram Shopping: New Secret Weapons in Online Marketing

What’s new on the online marketing blogs this week? Self branding is especially important in marketing, but how exactly does it work? PR Blogger explains it to you. Also brand new on Instagram: Instagram Shopping! Instagram has long been known as an advertising platform, but the lack of links has often made it difficult for companies to really win customers. Instagram’s new feature explained in detail by Blogger More Fire. Anyone who does search engine optimization knows: Content is the alpha and omega. 121 Watts introduces you to the top 8 content marketing tools on his blog this week. Head over to the main headlines this week: Online Marketing News .

  1. Influencers talk about personal branding
  2. Instagram Shopping – finally available in Germany
  3. 8 tools for better content

Personal Branding, Instagram Shopping and Content Marketing

Personal Branding for Self Employed, Blogger and Start Ups

In times of social media, self branding is becoming more and more important in marketing. Self branding is the marketing of a specific person. No brand or anonymous product, it is about a person, his reputation, his appearance and its effect on his audience. No matter if it concerns self-marketing, projects in the B2B segment or B2C. The marketing of one’s own person is particularly important for many coaches and for self-employed people who rely entirely on their know-how. Special expertise in this area is provided by influencers, young bloggers who specialize in sharing their lives and thoughts with others through social networks such as Instagram or YouTube. The transfer of knowledge increases the reputation of one’s own target group. The more reputation a person has, the higher the chance that they will be booked, for jobs, assignments or even speeches. But right from the start, I’m self-employed, trying to move my own brand forward, and need advice, how do I get started? To be successfull you need to be a good leader, read more about 21 Rules for Being a Better Thought Leader.

Now in Germany: Instagram Shopping!

Influencers beware! Now you can also use Instagram shopping in Germany. Direct linking to products and goods of companies, but also of bloggers and small startups. With this, Facebook is not only expanding its own marketplace, but its subsidiary Instagram is also expanding its own marketplace. As a result, Instagram is becoming more and more of a multi-functional app and comes away from classic photos. Online shopping on Instagram has long been a topic, especially for businesses. The tracking of sales has been extremely difficult in social media monitoring tasks, as there are no links below the postings. Without a link we can not understand if purchasing was done or not. Sure, you can work with discount codes but not everyone will use them. One or the other will hear about our brand through the Instagram post but not buy anything through the code but google for our brand by itself, e.g. because she saw her two days ago on one of her favorite bloggers. Every click, every action is another barrier to buying, so Instagram Shopping will revolutionize the world of bloggers and businesses.

Content Marketing Tools

Content is king! If you do not believe in it, then you believe something wrong. Content marketing is still one of the most effective ways to win customers. Why? Page 1 on Google costs us no money, unlike an ad on page 1. Page 1 on YouTube costs us very little money, unlike advertising. It’s the same on Instagram, we want to be on the timeline. Content marketing is a wide range, from classic SEO, search engine optimization to social media marketing as a communication strategy. If you improve your own content, you can now find 121watt 8 tools for better content in the blog, because not everyone is creative or has the time to constantly think about their own content. The production of content is now possible through free online tools, from small animated gifs to memes. But here are also critical voices about search engine optimization and rankings throughout content marketing: Your Google Rank Doesn’t Matter Anymore.

Online Marketing News: B2B & B2C

Trends, news and developement of online marketing skills: The most important blogs.


The recent headlines of Econsultancy are “Spotify UX vs. Apple Music UX: How do they compare?” und “How AI is redefining personalisation & the job of the email marketer”. Read more about the recent news:


This are the most recent headlines of Hubspot like “17 Google Marketing Tools You Should Be Using” and “Your Google Rank Doesn’t Matter Anymore”. You like to read more about them? Check the agencies recent blog posts:


This week Unmarketing shows new “For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews” and “How One Small Change Got Our Video 13,000,000 More Views On Facebook”. The recent headlines:

Get Elastic

This are the most recent headlines of Get Elastic like “The GDPR: Its Impact on Brands and Benefits to Consumers” and “SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future”. Headlines and news of the week:

Heidi Cohen

The most newest agency Heidi Cohen writes about “Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted” also “Don’t Tax Your Brain: 101 Free Blog Post Title Ideas”. More headlines:


Here are the most recent news for Contently like “5 Journalistic Tips for Conducting Better Interviews” and “Make Sure Data Isn’t Your Downfall”. Read more about the news:

Jenns Trends

New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:


Headlines and stories of Clickz like “Informed delivery and the omnichannel future of the United States Post Office” and “Working together: Why sales and marketing need to collaborate”. News of the week:

WP Pro News

New blog posts by WP Pro News we found today are “How EMVs Made Credit Card Processing More Secure” and “Google’s Speech-to-Text API Gets a Big Overhaul That Could Benefit Businesses”. Read more about the recent news:


This are the most recent headlines of Marketo like “Modern Marketing” and “Branding”. More headlines:

Business 2 Community

Headlines and stories of Business 2 Community this week are “Blogging Tips: How to Write the Best Headline in the World” and “7 Reasons Why You Can’t Afford to Skip Instagram Stories”. Recent posts and trends:

Marketing Insider Group

News by Marketing Insider Group are”9 Costly Mistakes Businesses Make on LinkedIn” right now and “How to Use LinkedIn in Your B2B Content Marketing Strategy”. More new topics of the blog:

Digital Marketer

Main topics of this week from Digital Marketer was “How Loud Rumor Used “Video Selling” to Go from 0 to 500+ Agency Clients Within 19 Months” and “Redefining Facebook Marketing: It’s All About Relationships”. Discover more headlines of the blog:

Today on the 18.04.2018 20:31:57 around1.481.844 people in New York (USA) are users of Youtube! Around 674.181 poeple in Los Angeles and 1.525.273 in London. How many Youtube useres does your city have?

City User
Shanghai 4.210.140
Beijing 3.734.432
Istanbul 2.434.254
Tokyo 2.345.516
Moscow 2.117.080
Seoul 1.769.951
London 1.525.273
New York 1.481.844
Rio de Janeiro 1.116.012
Singapore 960.684
Los Angeles 674.181
Cape Town 649.139
Yokohama 646.733
Berlin 610.503
Madrid 556.667
Rome 499.385
Dubai 497.362
Toronto 474.106
Taipei 469.490
Chicago 467.862
Paris 386.985
Montreal 286.299
Barcelona 278.495
Philadelphia 272.128
Kyoto 255.934
Munich 251.736
Milan 236.032
Dallas 228.747
Cologne 183.515

What the digitization of the future brings

Digitization is an indispensable part of life nowadays, just about everyone knows how to deal with it, understands what is meant and makes it part of everyday life. Some of them are effective in helping us to shape our youth into their hands. But is it really a sign of progress if we give our lives the responsibility of machines or technologies? How much responsibility does digitization need in order to advance this good conscience?

Working together for a responsible future

Digital is the future, whether it is about our daily errands or about professional life. And Austria, more precisely Styria, is a pioneer in terms of innovation and progress. However, the fact is that with this progress there is also more responsibility in the room. After all, digital development, the revolution that is being talked about, is changing our lives. And not only that, the economic structure is also inexorably making its way. It is important to stay tuned, not to leave technical progress to yourself. Be it when it comes to autonomous driving on the road, or intelligent street lamps, which individually transmit data and information to the drivers.

Companies and universities are now required to tackle the necessary projects responsibly and cooperatively. This is exactly what works wonderfully in Styria when it comes to the common processes between universities and research institutions. The Austrians earned the title Research Country Number 1. And the rest of the world must constantly work on new projects and initiatives so as not to lose touch.

Digitization creates jobs

Anyone who has argued that further development is responsible for the loss of many jobs is wrong. On the contrary – digitization creates new jobs, even if it involves almost all areas of life and all industries. Robots may replace grips or make things easier, but behind them are many new professions, new opportunities, and jobs that are constantly evolving. Humanity does not need to be afraid of that, because current figures show that people with a high level of technical progress are countries with lower unemployment rates.

Digitalisation processes are not rising, they are exploding

We are still far from aware of the imminent progress and are far from being able to cope. Especially in companies where 30 years ago nobody was aware of the possibilities of the internet, of advertising and of new marketing. Algorithms and visualizations open up completely new ways to control systems, make them more environmentally friendly and disseminate data.

New technologies are developing new possibilities

Digitalization is more present than ever, but how prepared are we for the future to use chatbots instead of real phone voices, self-propelled vehicles without driving noise from the burning of petrol and household appliances that iron by themselves, prepare dishes or clean the apartment? Hard to imagine that in the future robots want to tell us how we should invest our money and which insurance fits best to our lives. But was not it hard to imagine that once everyone with a touchpad dials the number of the best friend? Or the single “SMS” would not cost 19 cents more and instead, unlimited chat via Whats app is possible? And was not it in the 70’s that innovation was to own one of the hottest microwaves that warmed up food in minutes / seconds?

Dangers of digitization – Cybercrime and Co.

Of course there is no change without risks and Austria is also confronted with cybercrime. Encrypted Trojans paralyze entire IT systems, access to data is blocked and irretrievably visible to everyone at the other end of the world. The clutches of email addresses to direct the secretary to transfer a large sum of money to the account X – the problems are present and must be solved as well. The topics of Internet protection and law and the privacy of individuals and businesses need to be developed in parallel. After all, the Internet is available to all, including fraudsters and criminals, terrorists and people with mental health problems. A fact that commands caution.

The 21st century as an age of networking

Our children learn the handling of digitization playfully, we have the responsibility to do it right. The possibilities with which this generation grows are almost unlimited. Apprenticeships and study programs will change, adapt and create new professions, everyone will have the opportunity to network with everything, to discover and try new things, to found start-ups. And let’s not forget the medicine, which still has all the ways and doors open – cancer is not curable – yet!

Learning has never been more extensive, more open and more versatile. Innovation is an opportunity, digitization is our future, full of opportunities we are looking forward to. As an online marketing agency, Rittler und Co. has specialized in the adaptive traffic system that you have developed to make companies in the digital world more successful.

CONNECT 2016: Digitization: Disrupt or be Disrupted, Cisco CIO Guillermo Diaz

Digitization of the Automotive Industry, Minds + Machines Europe

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