Online marketing is so fast-paced that you always have to keep up with the times. Be it the performance of websites for B2B businesses or B2C retail banking. The current trends around search engines. After all, the search queries are no longer focusing solely on the classic search engines, but also increasingly on social networks. They are increasingly being used to search for information in addition to Google, Yahoo & Co. To the new EU data protection regulation, which represents an absolute competitive disadvantage for European online companies. Why and why, that clarifies the headlines of the week!
Performance first: Trends 2018 in B2B web design
Web design is not only a big topic in the private customer business, but also in the business customer area. Google changed its own search engine ad a few days ago. Google is now completely on “mobile first”, what does that mean?
Mobile first in web design is standard today
Since the emergence of web development with its languages HTML, PHP and CSS, the development is always designed to ensure that websites are optimized for the desktop. The desktop offers a relatively large screen with a high number of pixels, so many elements can be clearly displayed. On mobile devices this is quite different, here we have a sleek design, horizontally aligned. The content does not just need to be packaged in a much more minimalist way, it also has to be organized completely differently. You have no way to display a sidebar, the footer comes only after a long scroll. Mobile first is the word of the hour. In particular, when the world’s largest search engine Google switches its own results.
- Mobile first means minimalist design
- Focusing the content on a few elements (core elements)
AMP Pages for mobile search engine optimization
Not only does Google redirect itself, it also gives all website operators the ability to play their pages on AMP. These pages allow much faster load times. This faster loading time results in a higher user-friendliness and thus a longer residence time. Who makes good content, that brings Google to the front. More about AMP Project.
Focus on business customers in web design
If you focus completely on B2B, you also have to adapt your graphic design. While the online shop for private customers on loud colors and address sets: yellow, red, blue, high prices, advertising everywhere! … is especially convincing for B2B businesses with much more discreet content. This is often about price calculations and minimal details, less about elaborate graphic design.
“Unfortunately, the major US platforms have a huge competitive advantage over EU data protection”
– Ralf Scharnhorst, Scharnhorst Media
Have you already heard about the new EU data protection for website operators? An incredibly complex model that will put European companies and companies at an absolute competitive disadvantage in the future. In the meantime, more and more critical voices are being voiced by large agencies. Today, Ralf Scharnhorst from Scharnhorst Media also spoke on Onlinemarketing.de about the changes that the new EU data protection law will entail. In addition to various critical issues, it includes, among other things, a very complex documentation requirement, which will consume a great deal of capacity and time, especially in online trading.
What takes time for the company is an absolute competitive advantage for companies abroad. This is how the EU or … no, the EU is putting a great challenge on its businesses and citizens. The new law is also being discussed among online marketing agencies. Of course, the topic is also on the net appeal. If you want to read more details about the current regulations, see the links below.
Search 2018: Where the searches are going – even outside of Google
Not only search engine agencies are always interested in the latest analytics and statistics, but also online marketing agencies. Which search engines are currently using people? The frequency of search engine queries and social media platforms is a big topic this week. After all, companies that want to set themselves up should not rely solely on one of the search engines. Would be z.b. in America has business, Russia or China knows what I’m talking about. In addition to the classic search engines, there are also the social networks. In particular, YouTube and Facebook are often used by people as a search engine, if you are looking for information.
These were the headlines of the week! Here are all relevant links to the topic:
Online Marketing Week: The main voices and comments of the week
The recent headlines of Econsultancy are “The best digital marketing stats we’ve seen this week” und “Four things Black Friday has taught us about ecommerce” . Read more about the recent news:
- Pharma’s use of social has matured: report
- Four things Black Friday has taught us about ecommerce
- The best digital marketing stats we’ve seen this week
This are the most recent headlines of Hubspot like “17 Google Marketing Tools You Should Be Using” and “Your Google Rank Doesn’t Matter Anymore” . You like to read more about them? Check the agencies recent blog posts:
- Unriddled: The Tech News You Need, SXSW Edition
- 17 Google Marketing Tools You Should Be Using
- Your Google Rank Doesn’t Matter Anymore
This week Unmarketing shows new “For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews” and “How One Small Change Got Our Video 13,000,000 More Views On Facebook”. The recent headlines:
- The Vanity of Going Viral On Facebook
- How One Small Change Got Our Video 13,000,000 More Views On Facebook
- For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews
This are the most recent headlines of Get Elastic like “The GDPR: Its Impact on Brands and Benefits to Consumers” and “”SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future””. Headlines and news of the week:
- The GDPR: Its Impact on Brands and Benefits to Consumers
- Prepare for Conversational Commerce
- “SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future”
The most newest agency Heidi Cohen writes about “The 10 Content Marketing Plagues: How To Get On Track To Succeed” also “Enhanced Existing Content Marketing: How To Keep Your Content Healthy”. More headlines:
- Enhanced Existing Content Marketing: How To Keep Your Content Healthy
- 21 Tips to Reduce Blog Risk: Don’t Put All of Your Eggs in One Basket
- The 10 Content Marketing Plagues: How To Get On Track To Succeed
New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:
- Where to Put Your Instagram Hashtags
- Key Takeaways from MarkeTech 2018
- Everything You Need to Know About the New Instagram Algorithm
WP Pro News
New blog posts by WP Pro News we found today are “”Stripe’s New Subscription-Billing Service is Making it Even Easier for Online Businesses to Get Paid”” and “Amazon Web Services Now has a Tool for Managing ‘Secrets'”. Read more about the recent news:
- “Stripe’s New Subscription-Billing Service is Making it Even Easier for Online Businesses to Get Paid”
- “It’s Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach”
- Amazon Web Services Now has a Tool for Managing ‘Secrets’
Main topics of this week from Digital Marketer was “The 5-Step Blog Planner to Jumpstart Your Blog” and “How to Have Long-Term Facebook Marketing Success”. Discover more headlines of the blog: