More and more photographers are changing to video editing! Why not? Not only for social media marketing ideas of customers one needs more and more video material, also at the sales points, directly in the stores, POS takes more and more video marketing instead. Large chains now equipped whole lines with huge screens, on which permanent advertising runs. For photographers, it is also possible to shoot a video parallel to a shoot. Of course not only photographers need a video editing program, but also many advertising agencies, marketing agencies or even in-house agencies of larger companies such as fashion chains. In the market, there are various video editing programs as well as Sony Vegas but also the most popular software, Adobe Premiere Pro.
The original article is by Lukinski Advertising / Germany.
Adobe Premiere: Video editing from A-Z in the online course
Adobe is one of the largest software providers for the creative industry. Premiere Pro is part of the Adobe series. In addition to the video editing program, this includes an image and graphics software called Photoshop, InDesign, Illustrator, as well as software for audio recording or animation as well as Adobe After Effects.
With Adobe Premier Pro, you can edit, modify, and cut videos. The video editing software is basically simple, like Final Cut to the Mac or like the Movie Maker for Windows. In principle, the program consists of a video track and a media window. There you can put everything together and look at it in the end in a preview. But to the individual windows we will come later!
Easy to learn: Adobe Premiere Pro for video editing
Video production is as easy as never before. In particular through the distribution of videos, eg. Through the mobile web or through social networks, the trend is clearly moving towards the moving picture. Similarly, promotional ads with videos are much more effective and provide more interaction and clicks than a still image. This principle works as described above, not only in the social media or online marketing, but also directly at the sales stand, in the business. People pay attention to movement and are therefore very focused on looking at moving objects. This principle is very simple and has always worked.
Just think of Times Square in New York and the huge video walls. Although we people know that it is advertising, we look and recapture, if only for a few seconds, the marketing messages that are placed in the videos. Even in popular places or in media, where we know exactly that advertising is placed.
Video marketing and video editing, so you can get more
Thanks to the video editing program Adobe Premiere Pro you can easily create such videos. The video software does not only allow movies in HD, you can also cut directly to different formats, eg. For Instagram. Thus, online marketing companies can also match their advertising clips to the individual networks, thus adhering to the formats which are predefined one by one. Compliance with these requirements increases the interaction, as the areas in the social networks or in the sales outlets are optimally utilized.
The software can be much more, of course, it also offers numerous effects and possibilities to improve the video optically. You can change colors, make tonal adjustments, or adjust contrasts. And these are just the simple options that are for beginners and beginners who want to learn to work with Adobe Premiere Pro.
Adobe Premiere Pro for experts and beginners
For both beginners and experts, Adobe Premiere Pro is an absolutely reliable software. With it one can eg. Also create subtitles, with individual Photoshop layers. These are extremely effective because not all videos are played with sound nowadays. Often people are on the move, in the subway or just at work and they consume videos silently. There subtitle help to convey the respective message even more than you could without it. In the program, you can also create sequences in parallel or make much more extensive changes to the video. For experts, Adobe Premiere Pro is therefore an absolutely reliable tool for creating videos.
Of course, beginners can also learn the software relatively easily. Especially those who already have experience with other graphics programs will be able to adapt quickly, since the use is not significantly different. In principle, it is only a matter of getting to know a few new functions and coming from the idea of the individual image to a moving action. The history of the clip makes a lot of it, even if it is small.
Video Marketing: The story, stories evoke emotions
In video marketing, especially the story, as in every good Hollywood movie, needs a story and a thread that moves people, packs or interests. Only with the burgeoning interest, the focus will be on the video. If we were to tell a simple story, you could open the video with a simple question. This could, for example, “Do you already know that?” Many will look to what exactly they do not know yet! This is the first step towards interaction, the user is interested in our video.
The next moment, of course, comes to the respective people who cut the video or the one who designed the video in advance. Are you able to attract attention now? This is what must happen! In video marketing, whether on Facebook or YouTube, the online marketers have only two, three seconds to impress a person. On YouTube you have about four to five seconds to pick up the user. Therefore, Even advertisements are only displayed over a period of 5 seconds, after which the user can actively decide to watch the movie directly or to watch the commercial.
Working with Adobe Premiere Pro for beginners: The software
If you open Premiere Pro for the first time, you will see an empty window, as with all other programs of the manufacturer. In this empty window, you can now select what kind of project you want to create. As a rule you will go to the usual “cuts”, in the format 16 to 9. This format is known to everyone, from the usual HD standard. To do this, you still have the choice how the output should ultimately be and is here usually 25 frames per second. 25 frames per second, which is played in a 25 images from. The human eye perceives only slightly less and thus the optical illusion of the movement arises. In the basic settings, however, we could also choose other camera formats.
As soon as the basic settings have been made, the editing window opens. Here, too, the usual basic settings will be opened. That is, we now have a screen that is divided into different areas.
- Media window, upper left
- Preview (media, video section), top right
- Effects, lower left
- Videocut, right below
Let us now turn to the individual windows and elements in the program:
The media window is your video, image and sound archive
The media window is a very important organizational element in Adobe Premiere Pro. Here you can store and sort all media. Before you get a video in the cut, which we are talking about immediately, it must first be placed in media windows. Here, however, not only video files are drawn in, but also graphics. Likewise, all the special elements are stored here, eg. Subtitles or banners.
You can also create new sequences (video clips) in the media window. Sequences allow you to edit the videos in multiple, superimposed tracks. Each individual sequence has a specific output format. That is, we could, for example, A sequence, especially for YouTube in HD (1920x1080px) and a second for Instagram in the format 640×640 pixels. Both sequences are in media windows with our videos. From here we can look at the cut window. Double-click on the sequence to open it. But you also have different riders in the editing window, with which you can select the desired sequence.
The editing window: video editing and effects
In Adobe Premiere’s editing window, video files, images, graphics and titles as well as subtitles can now be combined. The editing window consists of several tracks, as in all the usual video editing programs. These traces are stored one above the other. If we put a video in the first track, and then a video the second track, right above, only the second video will be displayed. In this way video effects can also be generated later, eg. Put arrows in a video. When we place a video in the first track and a transparent arrow graphic in the second track above, the arrow above the video is displayed. This would be a simple solution, eg. For online marketing companies to assign to a particular detail, the product or service, in the video.
The explicit product notice in videos brings in any case very much! Also from our experience, we can say that videos which are relatively simple and which clearly identify and name the product, convert best. Whether painted circle or arrow.
The effect palette: colors, speed, effects and more
While the media window is located in the upper left area and the editing window in the lower right corner, you can find the effects at the bottom left of the screen. The effects in Adobe Premiere are very varied for video editing. From very simple things like eg. A black-white filter or tonal value corrections (here the white values and the black values, so that the contrasts are perfectly scattered) one can really do anything here! The effect palette is so diverse that it is worth watching a lot of YouTube tutorials, since each individual offers special possibilities in video editing. Tutorials explain the effects settings quite calmly and you can always rewind the videos.
The preview window: Video output in individual format
In the upper right corner of the screen is the preview. If one is still in the basic settings, one sees on the left a Voraufensenster for the single mediendatei, z.b. If you want to preview a video from the media library. Directly to the right is the preview video for the video trails. Here you can preview the cut video at the touch of a button. Please note that it requires a very powerful computer for video editing. As a rule, it is very modern notebooks or a fixed computer. If you do not have one yet, you can recommend a MacBook Pro among others.
Video tutorials on Youtube: Many things are also free
Although there are many online videos for free, investing in a Premier Pro online course can be worthwhile. The videos are sorted so that you have an A-Z guide. The videos are also in German language! If you still want to take a look at Youtube, for which I have here a free, short video alternative for Adobe Premiere:
Social Media & POS: Marketing with videos is as easy as never
After you’ve taken the basics in Adobe Premiere Pro, you can expand your skills. The software offers numerous possibilities for this. If you have made it and then create your own videos, you can play them on the various networks and thus sell products, or buy cheap traffic. Particularly popular nowadays are, for example, In the social media YouTube, Facebook and Instagram. But also as in the previously discussed sales outlets, right at the point of sale, videos can be used very well for the promotion. Just think of big fashion chains, whose models always wear the latest dresses, in life size and with real colors and in motion.
Video marketing works in all industries and can be expanded as desired. If the principle of video editing once understood, it can produce modern media for its company quickly and easily, which also convert very well to young target groups. Videos work as we’ve seen and video making in Adobe Premiere Pro is a simple thing to do with the software.
Adobe Premiere Pro for beginners
Want to learn Adobe Premiere Pro? In this online course you will learn all the basics, summarized in summary. The course is also very well suited for staff training or further training, especially when it comes to introducing people into the subject with less experience so far. If you want to produce even more effective videos, you can also watch Adobe After Effects. Adobe After Effects allows you to create animations, not just fonts, but you can create sandstorms or 3D models. The software is, of course, much more demanding and much more difficult to learn, it takes time! For Premiere Pro, you do not need that long, so it is an absolute recommendation for everyone in online marketing!