News Archives - Online Marketing Agency One

Personal Branding and Instagram Shopping: New Secret Weapons in Online Marketing

19th April 2018/0 Comments/in Content, News, SEO, Social Media /by Stephan Czaja

What’s new on the online marketing blogs this week? Self branding is especially important in marketing, but how exactly does it work? PR Blogger explains it to you. Also brand new on Instagram: Instagram Shopping! Instagram has long been known as an advertising platform, but the lack of links has often made it difficult for companies to really win customers. Instagram’s new feature explained in detail by Blogger More Fire. Anyone who does search engine optimization knows: Content is the alpha and omega. 121 Watts introduces you to the top 8 content marketing tools on his blog this week. Head over to the main headlines this week: Online Marketing News .

Influencers talk about personal branding
Instagram Shopping – finally available in Germany
8 tools for better content

Personal Branding, Instagram Shopping and Content Marketing

Personal Branding for Self Employed, Blogger and Start Ups

In times of social media, self branding is becoming more and more important in marketing. Self branding is the marketing of a specific person. No brand or anonymous product, it is about a person, his reputation, his appearance and its effect on his audience. No matter if it concerns self-marketing, projects in the B2B segment or B2C. The marketing of one’s own person is particularly important for many coaches and for self-employed people who rely entirely on their know-how. Special expertise in this area is provided by influencers, young bloggers who specialize in sharing their lives and thoughts with others through social networks such as Instagram or YouTube. The transfer of knowledge increases the reputation of one’s own target group. The more reputation a person has, the higher the chance that they will be booked, for jobs, assignments or even speeches. But right from the start, I’m self-employed, trying to move my own brand forward, and need advice, how do I get started? To be successfull you need to be a good leader, read more about 21 Rules for Being a Better Thought Leader.

Now in Germany: Instagram Shopping!

Influencers beware! Now you can also use Instagram shopping in Germany. Direct linking to products and goods of companies, but also of bloggers and small startups. With this, Facebook is not only expanding its own marketplace, but its subsidiary Instagram is also expanding its own marketplace. As a result, Instagram is becoming more and more of a multi-functional app and comes away from classic photos. Online shopping on Instagram has long been a topic, especially for businesses. The tracking of sales has been extremely difficult in social media monitoring tasks, as there are no links below the postings. Without a link we can not understand if purchasing was done or not. Sure, you can work with discount codes but not everyone will use them. One or the other will hear about our brand through the Instagram post but not buy anything through the code but google for our brand by itself, e.g. because she saw her two days ago on one of her favorite bloggers. Every click, every action is another barrier to buying, so Instagram Shopping will revolutionize the world of bloggers and businesses.

Content Marketing Tools

Content is king! If you do not believe in it, then you believe something wrong. Content marketing is still one of the most effective ways to win customers. Why? Page 1 on Google costs us no money, unlike an ad on page 1. Page 1 on YouTube costs us very little money, unlike advertising. It’s the same on Instagram, we want to be on the timeline. Content marketing is a wide range, from classic SEO, search engine optimization to social media marketing as a communication strategy. If you improve your own content, you can now find 121watt 8 tools for better content in the blog, because not everyone is creative or has the time to constantly think about their own content. The production of content is now possible through free online tools, from small animated gifs to memes. But here are also critical voices about search engine optimization and rankings throughout content marketing: Your Google Rank Doesn’t Matter Anymore.

Online Marketing News: B2B & B2C

Trends, news and developement of online marketing skills: The most important blogs.

Econsultancy

The recent headlines of Econsultancy are “Spotify UX vs. Apple Music UX: How do they compare?” und “How AI is redefining personalisation & the job of the email marketer”. Read more about the recent news:

Hubspot

This are the most recent headlines of Hubspot like “17 Google Marketing Tools You Should Be Using” and “Your Google Rank Doesn’t Matter Anymore”. You like to read more about them? Check the agencies recent blog posts:

Unmarketing

This week Unmarketing shows new “For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews” and “How One Small Change Got Our Video 13,000,000 More Views On Facebook”. The recent headlines:

Get Elastic

This are the most recent headlines of Get Elastic like “The GDPR: Its Impact on Brands and Benefits to Consumers” and “SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future”. Headlines and news of the week:

Heidi Cohen

The most newest agency Heidi Cohen writes about “Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted” also “Don’t Tax Your Brain: 101 Free Blog Post Title Ideas”. More headlines:

Contently

Here are the most recent news for Contently like “5 Journalistic Tips for Conducting Better Interviews” and “Make Sure Data Isn’t Your Downfall”. Read more about the news:

Jenns Trends

New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:

Clickz

Headlines and stories of Clickz like “Informed delivery and the omnichannel future of the United States Post Office” and “Working together: Why sales and marketing need to collaborate”. News of the week:

WP Pro News

New blog posts by WP Pro News we found today are “How EMVs Made Credit Card Processing More Secure” and “Google’s Speech-to-Text API Gets a Big Overhaul That Could Benefit Businesses”. Read more about the recent news:

Marketo

This are the most recent headlines of Marketo like “Modern Marketing” and “Branding”. More headlines:

Business 2 Community

Headlines and stories of Business 2 Community this week are “Blogging Tips: How to Write the Best Headline in the World” and “7 Reasons Why You Can’t Afford to Skip Instagram Stories”. Recent posts and trends:

Marketing Insider Group

News by Marketing Insider Group are”9 Costly Mistakes Businesses Make on LinkedIn” right now and “How to Use LinkedIn in Your B2B Content Marketing Strategy”. More new topics of the blog:

Digital Marketer

Main topics of this week from Digital Marketer was “How Loud Rumor Used “Video Selling” to Go from 0 to 500+ Agency Clients Within 19 Months” and “Redefining Facebook Marketing: It’s All About Relationships”. Discover more headlines of the blog:

Today on the 18.04.2018 20:31:57 around1.481.844 people in New York (USA) are users of Youtube! Around 674.181 poeple in Los Angeles and 1.525.273 in London. How many Youtube useres does your city have?

City	User
Shanghai	4.210.140
Beijing	3.734.432
Istanbul	2.434.254
Tokyo	2.345.516
Moscow	2.117.080
Seoul	1.769.951
London	1.525.273
New York	1.481.844
Rio de Janeiro	1.116.012
Singapore	960.684
Los Angeles	674.181
Cape Town	649.139
Yokohama	646.733
Berlin	610.503
Madrid	556.667
Rome	499.385
Dubai	497.362
Toronto	474.106
Taipei	469.490
Chicago	467.862
Paris	386.985
Montreal	286.299
Barcelona	278.495
Philadelphia	272.128
Kyoto	255.934
Munich	251.736
Milan	236.032
Dallas	228.747
Cologne	183.515

Is content marketing just a hype? + Facebook API restriction: What is changing?

12th April 2018/0 Comments/in Canada, Content, Los Angeles, New York, News, North America, USA /by Stephan Czaja

Social media and search engines – how are both fields different? We introduce a new tool to filter social noise but also discuss the topic of social media networks as a search engine. Let’s start with the most important topics. The overview of the most important online marketing blogs with all links follows directly after the headlines. You like to see all headlines? Check out the online marketing news.

Content marketing is not a hype
Facebook curtails access to Instagram API
Talkwalker: The social media search engine in the test

Content Marketing Basics:

Content marketing is not a hype

Content is just a hype? Absolutely no way! As we will soon see in the relevance of search engines, the relevance of social networks has also increased when it comes to the search behavior of users. This immediately implies the importance of content. However, content exists in various forms, but ultimately any type of content is extensible or duplicatable. This creates large networks and large websites. Also in our weekly review, it’s about content and its sustainability. Especially for the placement in search engines and thus the generation of new reach and new fans or customers. Anyone who wants to read more about it finds everything important in the headlines of today.

Influencer Marketing Tools Under Pressure:

Facebook curtails access to Instagram API

After data scandal Cambridge Analytica, Facebook has committed to changing the privacy settings and wants to treat public information more sensitive. Of course, Facebook also includes other social networks as well as Instagram or Whatsapp. Also, Instagram is changing its API policy and limited access to the public retrievable there.

Also parts of our software development are influenced by these innovations. Our software social analytics, which deals in particular with the topic of Instagram and influencer marketing, will not be able to be further developed. By restricting public data, many relevant information is lost to online marketing agencies and advertising agencies, which they need to book influencers and bloggers for campaigns. They are z.b. Information about the fan number and the growth over a long time but also the calculation of interaction rates. Likewise, monitoring in Blogger Marketing has become much more difficult, as the information will not be so easily available. To calculate campaigns and success, quite a tough topic that will be discussed this week in the online marketing blogs.

Talkwalker Quick Search:

The social media search engine in the test

Already heard by Talkwalker? If not, you should check Talkwalker Quick Search: The social media search engine!

Away from Talkwalker. We all know search engines, of course. Google probably knows everyone. Google is the world’s largest search engine, serving over 80% of search queries in Western countries alone. Every day, hundreds of millions of search queries are started, here alone. This results in an incredible relevance for Google but also for the search engine market in general. In the US, it’s a little different, there is not only Google as a giant leader, but also Yahoo and Bing and DuckDuckGoGo. However, have you ever thought about how many search queries are made on social networks every day? Search queries for all sorts of help and tutorials or exciting documentaries on YouTube, search queries for events or specific interest groups on Facebook, the hashtag search on Instagram for trends and inspiration or even the image search on Pinterest. Search engines are no longer just the classic websites, but also the new social networks that provide information created by the users themselves, especially by individuals. Even today’s headlines are about this topic, social networks are increasingly becoming the major search engines for home users.